2024 CES – Las Vegas, United States

Hao Juen Technology, led by the Ministry of Economic Affairs (MOEA), represented Taiwan at the 2024 Consumer Electronics Show (CES) in Las Vegas, which concluded on January 12. Through its "Customized Non-Circular Bicycle Chainring", the company secured more than ten trial orders and signed multiple Memorandums of Understanding (MOUs) with major U.S. companies, successfully opening the door for Taiwan's startup technology to enter the international market.


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Wang Yung-Chuang (center), Director-General of the Hsinchu Science Park Bureau, National Science and Technology Council (NSTC), and Hsu Tseng-Ju (right), Director of the Department of Academia-Industry Collaboration and Science Park Affairs, NSTC, visited the Hao Juen Technology exhibition booth to experience and support the company's innovations. CEO Wang Yi-Hong introduced the startup's technological concepts. (Photo by reporter Liu Chun-Sheng.)


Representing Taiwan at this year's exhibition, Hao Juen Technology integrates technology with sports physiology. Based on each user's height, arm length, leg length, joint dimensions, and force distribution, the company's self-developed system can collect real-time cycling data and customize a non-circular bicycle chainring tailored to the individual rider.

This customized design makes cycling less physically demanding, helps correct riding posture, adapts to each rider's unique cycling characteristics, and maximizes riding efficiency. By focusing on customized product development, Hao Juen Technology promotes personalized product services while also demonstrating the achievements of its training-based brand development.

During the exhibition, the company actively applied these technologies while meeting with numerous businesses, creating additional collaboration opportunities and follow-up meetings with companies including SpeedPro Orlando (USA), Tyua Global INC (USA), NHK Technologies (Japan), and SportZed (United Kingdom).



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National Formosa University Integrates Industry, Government, Academia, and Research Resources to Foster the Growth of Hao Juen Technology

2024-08-12

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